In this article we will discuss Pinterest marketing tips for this Holiday season.
Why use Pinterest for your Holiday Promotions
These tips have helped countless salons go on to have record holiday seasons, and we hope you can say the same about your salon in 2018! Author Chris Nedza is the founder of ZeeZor, the real-time data analytics and employee engagement app for the salon and spa industry. Oct 05, 2020 Pinterest also fits in perfectly with your holiday email marketing strategy — giving you the chance to create collections of gift ideas and promote them to your email audience. Here are four reasons you should use Pinterest for your holiday promotions: 1. People use Pinterest to look for gifts. The winter holidays rank as one of the busiest times of the year in the restaurant industry, which is great news for restaurant owners looking for a boost in business. If you want to move the needle and drive extra revenue this holiday season, prioritizing specific promotional strategies to attract customers is your straight road to success. 4 email marketing tips for the holidays; 75 email subject lines to light up your inboxes this holiday; 7 successful email delivery tips for the holidays; Don’t forget these lesser-known holidays. While marketing teams highly promote winter holidays, there are many other holidays that can be used to reach out to your subscribers. Jan 2, 2015 - By Jesse McCarl The end of the year is a relentless slew of holidays. The end of the year also happens to be a pretty slow time for real estate. With all the commotion of the season and the cyclical dip in income, it may seem a strange time to ramp up your marketing efforts.
- Conversion rates for Pinterest traffic are 50% higher than converstion rates from other traffic
- Pinterest is the top converting social media site for “Top of the Funnel” advertising
- Pinterest users spent about 2.1 billion minutes on the site in 2012, with women making up 70% of its web audience.
- Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
- Pinterest pins which include prices receive 36% more likes than those which do not.
- Pinterest generates 4 times more revenue as Twitter and 27% more revenue per click than Facebook.
- 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
- Since May 2012, Pinterest traffic has more than doubled in size.
- Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.
- Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.
- Over 20% of Facebook users are on Pinterest daily.
- How do women use Pinterest for Holiday Shopping Ideas:
- 60% To get Gift Ideas
- 26% To create a list of gifts I want to share with those who are buying gifts for me
- 23% Top in photos of gifts I’ve bought/made for others
- 36% TO do research on gifts I’m already considering buying for others
HOW to use Pinterest for your Holiday Marketing Strategy
1. Create a Trending Topic Board
Use items such as Christmas Decor, Christmas Recipes, Christmas Gift Ideas. Tip: Don’t forget to add prices!
Trending topics on Pinterest see a 94%increase in clickthrough rate.
2. Holiday Contest – Pin it to Win it!
Create a contest where users have to pin images to their boards to participate. Winner is the image with the most repins.
Panasonic launched a Pin it to Win It contest that generated over 10,000 photo submissions.
3. Run Pinterest Only Sales
Put products on sale, and make the sale price available to people who repin the product image. They will have to enter a coupon code that only appears on your Pinterest page.
Tip: Sellers need to make sure that their images link directly to a page where a person can purchase an item
4. Create a Pin it if you Love it Contest
Encourage your users to create boards dedicated to your products. Here’s an example of an excellent “Pin it if you love it” contest:
The rules for the contest would include:
1. Encourage people to create a board dedicated to your contest
2. Pin images to your boards including images from your company’s Pinterest page or images on your website
3. Have them link their boards to the contest page as the official entry
By following these steps you can create an AWESOME Pinterest prescence that will create traffic and Holiday sales!
Pinterest Statistics Sources:
Vertical Response
VentureBeat: 1, 2, 3
Comscore
Shopify
BlogHer
ShareAHolic
BizrateInsights
Therealtimereport: 1, 2
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Visual.ly
The following two tabs change content below.BioLatest PostsMarcela De Vivo
Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.Latest posts by Marcela De Vivo (see all)
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